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A great diversity of online dating services currently exists (see Comparison of online dating services).
In all, there was little difference among the sexes with regards to their opinions on online dating.
In particular, the number of American adults who had used an online dating site went from 9% in 2013 to 12% in 2015 while those who used an online dating software application on their mobile phones jumped from 3% to 9% during the same period.
This increase was driven mainly by people aged 18 to 24, for whom usage almost tripled.
Under this metaphor, members of a given service can both "shop" for potential relationship partners and "sell" themselves in hopes of finding a successful match.
Attitudes towards online dating improved visibly between 20, the Pew Research Center found.