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(OKCupid and Tinder are owned by IAC, the parent company of The Daily Beast.) Righter’s Instagram posts position the app as a place where Trump supporters can escape the rejection they’ve experienced in the cold liberal dating scene.

“I kept hearing repeatedly how they kept getting swiped left on and couldn’t even get a date,” said Lawton, who fundraised for Trump’s 2016 campaign. She said that ahead of the launch, she and her staff created tests profiles on apps like Tinder where they found profiles that rejected Trump voters outright.

Kominers thinks online daters could be well served by a service that isn’t quite free but doesn’t involve a subscription fee either.

Inspired by Jiayuan.com, the largest online dating site in China, he thinks dating sites would have happier customers overall if they did away with their current pricing models and charged users per message sent.

So a person who randomly sends out dozens of “hey” messages to would-be dates would have to pay a higher price to make contacts than someone who does it more selectively. Our survey suggests that 45 percent of online daters have tried multiple dating websites or apps.

In the meantime, the bottom line is that while some users think quality does come at a price, there are benefits to free dating services as well.

“That’s the real issue—how happy are people with their interactions on the dating sites,” says Scott Kominers, a lecturer in economics at Harvard University.

In the 2016 Consumer Reports Online Dating Survey, more than 9,600 people who had used an online dating service in the last two years were asked which one they had joined.

Although our survey found that no dating site or app sweeps online daters off their feet in the satisfaction department, Ok Cupid is rated highest overall by respondents, and Grindr, a free app for gay men, is also near the top.

Some experts argue that paid sites attract more serious users.

“If sending messages had a price or you could send only a fixed number per day, people you contact online would know you had to give up something to do so, which would incentivize better behavior,” he says.

Perhaps beyond just charging for messages, sites could adjust the price according to how high quality someone's engagement seems to be.

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